As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace. "Everyone has the internet in their pocket all the time, and this changes everything for small businesses" (Cory Capoccia, Forbes).
Researching A Keyword – find a keyword in YouTube’s autocomplete dropdown (or Google Autocomplete for blog posts). You can use the underline character _ to fill-in-the-blank. Broad keywords have more searches but are more competitive. The best keywords are broad (lots of volume) with weak content in the top results. vidIQ helps you learn a keyword’s competition in YouTube and MozBar helps you learn competition in Google. I find the competition in YouTube is much less than Google, so choose broad keywords for videos and specific keywords for blogs. Internet Marketer