Bloggers/influencers:If there are impressive bloggers or social media influencers in your industry who engage with your ideal buyer persona on a regular basis, you might consider partnering with them. For instance, if you sell kitchen appliances, it might be good to reach out to bloggers or YouTube influencers who post recipes, and ask if they'd feature your product as a "recommended tool" in their next recipe post. Ideally, this would result in your target audience taking a look at your website, and if they like the products you offer, could provide additional revenue for the influencer.

EBay. EBay is one of the most popular websites in the world. That means it’s an excellent way to attract lots of eyeballs to your unwanted items, fast. Initially designed as an auction site for DIY sellers, it’s now primarily a venue for fixed-price – and often heavily discounted – sales by professional merchants. As long as you include high-quality photographs and thorough descriptions in your product listings, you can likely break through the noise. EBay’s fee schedule is complex, but as a general rule, expect to lose 10% of your final selling price to the site’s commission.
Online focus groups are closely related to online surveys, and in some cases, the same companies administer them. Like in-person focus groups, online focus groups require more time and concentration than online surveys. Configurations vary, but you generally have to join a panel and engage on a certain number of issues per week or month. Online focus groups are often more selective than online surveys – if you don’t meet specific demographic or income criteria, you may not qualify. Affiliate Marketer

Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.


Chase dropped out of college and started in the credit card business at the age of 19. He has founded multiple successful companies, exiting those brands in addition to many outside investments that have propelled and financed innovation for PayCertify. Chase bootstrapped PayCertify from 2014 until 2019 where they finalized their Series A and took on outside capital to push more production and scale the brand. Building the team to over 80 employees and growing, PayCertify has been able to fill a gap in the marketplace and become a leader in the verticals of E-commerce, Healthcare and Travel/Hospitality sectors. Affiliate Marketer
Researching A Keyword – find a keyword in YouTube’s autocomplete dropdown (or Google Autocomplete for blog posts). You can use the underline character _ to fill-in-the-blank. Broad keywords have more searches but are more competitive. The best keywords are broad (lots of volume) with weak content in the top results. vidIQ helps you learn a keyword’s competition in YouTube and MozBar helps you learn competition in Google. I find the competition in YouTube is much less than Google, so choose broad keywords for videos and specific keywords for blogs. Internet Marketer
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